Article

2026-02-12 Economy

Heineken slashes 6,000 jobs because Americans are giving up on beer

Archived material is restricted to Rantburg regulars and members. If you need access email fred.pruitt=at=gmail.com with your nick to be added to the members list. There is no charge to join Rantburg as a member.

Posted by Skidmark 2026-02-12 00:00|| E-Mail|| Front Page|| [1843 views ] Top

1 Drop the price!

Posted by Skidmark 2026-02-12 01:05|| 2026-02-12 01:05|| Front Page Top

2 I mostly see people ordering Heineken Zero alcohol

Posted by Frank G 2026-02-12 01:10|| 2026-02-12 01:10|| Front Page Top

3 Maybe if they came out with a "Lite" version.
🤣🤣🤣🤣

Posted by NN2N1 2026-02-12 02:37|| 2026-02-12 02:37|| Front Page Top

4 The should have rebranded the same beer with craft sounding names.

Posted by Super Hose 2026-02-12 04:46|| 2026-02-12 04:46|| Front Page Top

5 Our wages are so low, our buying power is so low that going out anymore is like going to Disney Land. Who can afford it? Not the kids. They cant even afford the rents.

Fun is prohibitevely expensive in this day and age.

Posted by mossomo 2026-02-12 12:37|| 2026-02-12 12:37|| Front Page Top

6 With wages reportedly going up, mossomo, it will be interesting to see how much of this is preferences and how much poor incomes.

Posted by trailing wife 2026-02-12 15:20|| 2026-02-12 15:20|| Front Page Top

7 You're telling me that Dylan Mulvaney didn't induce the buying public to consume more?

Posted by Procopius2k 2026-02-12 15:38|| 2026-02-12 15:38|| Front Page Top

8 I remember at one point Heineken had a map at HQ on which Israel was missing. F them. I do miss the Champaign yeast which the beer is brewed with.

Posted by Woodrow 2026-02-12 17:29|| 2026-02-12 17:29|| Front Page Top

23:12 Jairong+Scourge+of+the+Gepids2435
21:37 Crusader
21:34 Crusader
21:30 Crusader
21:26 Crusader
21:11 trailing wife
21:01 trailing wife
20:39 Super Hose
20:27 Super Hose
19:22 Frank G
19:19 Frank G
19:07 Blackbeard Platypus8375
19:03 Blackbeard Platypus8375
18:13 SteveS
18:04 Blackbeard Platypus8375
17:51 NoMoreBS
17:40 DarthVader
17:39 Woodrow
17:37 Woodrow
17:29 Woodrow
17:01 Lord Garth
16:25 Knuckles Grundy1702
16:14 Grom the Affective
15:50 Lord Garth
Merry-Go-Blog