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2023-06-21 -Signs, Portents, and the Weather-
Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco
[NYPOST] Bud Light suffered its worst weekly sales drop since the nation’s No. 1 beer brand launched an ill-fated marketing tie-up with transgender influencer Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
.

For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ.

That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.

Anheuser-Busch’s other brands also took a step backwards for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra — the nation’s No. 3 beer — was down 2.4%.

"This was a tough week for Bud Light and other beer brands" owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm.

The calls for a boycott from conservative corners of the country over the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion.
Posted by Fred 2023-06-21 00:00|| E-Mail|| Front Page|| [11134 views ]  Top

#1 For what it is worth dept.

Was joking with with several competitor brand distributors... "Cheer up... or Bet you are glad... you are are not selling Bud-Lite for a living." Then mentioned it looks like only a few cases have sold since he restocked. 2 of the competitor route sales people said the basically the same thing...

That the Bud-Lite route guys have been short stacking the displays to make it look like it is selling something.
Posted by NN2N1 2023-06-21 06:34||   2023-06-21 06:34|| Front Page Top

#2 This is why I have always said sullen resistance is the way to go when protesting gummint activity. They can't stop this sort of thing.
Posted by M. Murcek 2023-06-21 07:12||   2023-06-21 07:12|| Front Page Top

#3 Somebody here [thank you!] introduced me to Negro Modelo.

5.4% and 174 calories.
Not a light beer (4% and 94 cals) nor a rehydrater but a good supper sipper.
Posted by Skidmark 2023-06-21 08:50||   2023-06-21 08:50|| Front Page Top

#4 Negro Modelo is very good.
Posted by DarthVader 2023-06-21 08:55||   2023-06-21 08:55|| Front Page Top

#5 /\ Very good indeed.
Posted by Besoeker 2023-06-21 09:49||   2023-06-21 09:49|| Front Page Top

#6 What is most surprising (to me) is sales are around 75% of pre-mulvaney. I thought it would be worse. Admittedly, a 25% haircut is a lot, it's not much of a boycott.
Posted by Cleared Cookies Lost Nic 2023-06-21 10:31||   2023-06-21 10:31|| Front Page Top

#7 Our local's A/B sales van was a well marked vehicle.

The other day, they were using a non-descript white van with the windows paneled over, like a Chester Molester or Disney Galaxy Transport. The only company marking was a fancy Bud Light bumper sticker.

ill-fated marketing tie-up with transgender influencer Dylan Stench of Death Mulvaney

Well having Garth Brooks, or as the memer are going, Brook Garths, calling everyone 'assholes', and cheese dick politicians calling for an end 'so we can continue to get our bribes' should be factored in, Post. Mulvany is no longer the ..ugh..face...of the walkaway.

25% of the #1 beer in American, in a relatively short time, is impactful. DIE may be able to cover monies with a line of credit, the real concern it seems is losing regional distributors' and point of sales retailers' product confidence since they, unlike corporate, actually put chips on the table and get left holding the corporate's decisions..gugh..bag.
Posted by swksvolFF 2023-06-21 11:23||   2023-06-21 11:23|| Front Page Top

#8 "These people have families to feed (sob)"

And nobody thought of that until now?
Posted by M. Murcek 2023-06-21 11:27||   2023-06-21 11:27|| Front Page Top

#9 Re: Barf Schnooks, the vast majority of celebrities wish conservative people would die screaming, if they think about us at all.

I'm happy to reciprocate.
Posted by M. Murcek 2023-06-21 11:28||   2023-06-21 11:28|| Front Page Top

#10 In some cases sales can be presented as by volume instead of sales dollars. In either case, deep discounts can hide to true impact of the boycott.
Posted by Super Hose 2023-06-21 12:10||   2023-06-21 12:10|| Front Page Top

#11 Re: Barf Schnooks, the vast majority of celebrities wish conservative people would die screaming, if they think about us at all.

If we're not buying their crappy music, not reading their formulaic books, not going to see their perverted movies, they don't need us.
Posted by Abu Uluque 2023-06-21 12:32||   2023-06-21 12:32|| Front Page Top

#12 It's very aggressive for me to say I don't need you (or your awful music, acting, etc.)

So it's the other side of the coin.
Posted by M. Murcek 2023-06-21 12:39||   2023-06-21 12:39|| Front Page Top

#13 I don’t see it as a boycott. It has been my understanding that boycotts have a central cast of characters leading the boycott. I see this more as public revulsion, which is not lead by some cast of characters.
Posted by Whiskey Mike 2023-06-21 14:06||   2023-06-21 14:06|| Front Page Top

#14 Modelo Negra

Details:

Brewery:
Anheuser-Busch
Country:
United States
Style:
Münchner Dunkel
Alcohol Content:
5.4 %
Added By:
BeerMe65
On July 17, 2017
Modelo Negra is an American beer, it has an alcohol content of 5.4%.

A medium-bodied lager with slow-roasted caramel malts.
Posted by Whiskey Mike 2023-06-21 14:12||   2023-06-21 14:12|| Front Page Top

#15 Modelo Negra

Details:

Brewery:
Anheuser-Busch
Country:
United States
Style:
Münchner Dunkel
Alcohol Content:
5.4 %
Added By:
BeerMe65
On July 17, 2017
Modelo Negra is an American beer, it has an alcohol content of 5.4%.

A medium-bodied lager with slow-roasted caramel malts.
Posted by Whiskey Mike 2023-06-21 14:14||   2023-06-21 14:14|| Front Page Top

#16 Fast Company, 3/16/23

For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award.

The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s 2022 win.

h/t IOTW

Goes to show this is years into planning. Article also states they have been using an AI program for probably a couple years now.

I've suspected this sudden flourish of AI this and AI that didn't happen without a select clientele being offered various beta versions for trials, so there that is.
Posted by swksvolFF 2023-06-21 15:02||   2023-06-21 15:02|| Front Page Top

#17 Drinking my ShinerBock and eating my popcorn. It’s a great show!
Posted by Hupolunter de Medici7308 2023-06-21 15:04||   2023-06-21 15:04|| Front Page Top

#18 Drinking Highland Brewing Co. Gaelic Ale.
Posted by Deacon Blues 2023-06-21 15:19||   2023-06-21 15:19|| Front Page Top

#19 I think the 'boycott' phase is over. They'll never return, no they'll never return. IIRC August is a matrix month when shelf space is calculated and distributed.
Posted by Procopius2k 2023-06-21 16:59||   2023-06-21 16:59|| Front Page Top

#20 Cow p!ss in a can.
Posted by JohnQC 2023-06-21 17:32||   2023-06-21 17:32|| Front Page Top

#21 Well, WM, my Negra Modela, bought in a local carniceria is labeled:

Brewed and bottled by Cerveceria Modela Nava, Mexico

Imported by Crown Imports, Chicago IL.

AB may own them, but it ain't AB.
Posted by Skidmark 2023-06-21 19:06||   2023-06-21 19:06|| Front Page Top

#22 The all-important BREWED and bottled statement
Posted by Frank G 2023-06-21 19:22||   2023-06-21 19:22|| Front Page Top

#23 In the United States, Constellation Brands owns Modello. Outside of the US, the brand is Anheuser-Busch InBev. AB had to divest the US operations of Modello when it purchased the brand. So drink up!
Posted by Angstrom 2023-06-21 20:06||   2023-06-21 20:06|| Front Page Top

#24 Anybody know "P.O.C."?
Posted by DooDahMan 2023-06-21 20:22||   2023-06-21 20:22|| Front Page Top

#25  #13... I see this more as public revulsion, which is not lead by some cast of characters.

I think Whiskey Mike is right. It's not an organized boycott, otherwise related brands and the company itself would be involved. In an advertising triumph, AB managed to strongly associate Bud Light with something most people don't want to be associated with. Gonna be hard to get that out of people's heads.

The ad company really should get some sort of award for this.
Posted by SteveS 2023-06-21 20:32||   2023-06-21 20:32|| Front Page Top

#26 ^ Like Unemployment?
Posted by Frank G 2023-06-21 20:38||   2023-06-21 20:38|| Front Page Top

#27 Mickey’s Fine Malt Liquor is a Miller Brewing Company product so I’m good.
Posted by Super Hose 2023-06-21 20:52||   2023-06-21 20:52|| Front Page Top

#28 Brewed and bottled by Cerveceria Modela Nava, Mexico
Imported by Crown Imports, Chicago IL.
AB may own them, but it ain't AB.

The confusion stems from the fact that Anheuser-Busch purchased a company called the Groupo Modelo back in 2013 in a transaction valued at $20.1 billion. U.S. antitrust regulators, however, required Anheuser-Busch to sell the U.S. rights to Modelo, Pacifico, and Corona to win approval for the deal. Constellation was the buyer and the acquisition included an advanced brewery in Mexico as well as the glass production plant used to bottle the beer.
Posted by Enver Slager8035 2023-06-21 20:57||   2023-06-21 20:57|| Front Page Top

17:40 swksvolFF
17:34 Ebbuger Whuque4103
17:30 Ebbuger Whuque4103
17:02 Melancholic
16:27 Gravilet Snanter4154
16:20 Chaise Speaking for Boskone7897
16:02 Skidmark
16:01 Skidmark
15:46 Skidmark
15:41 Skidmark
15:37 swksvolFF
15:36 Skidmark
15:34 Skidmark
15:27 Skidmark
14:48 NoMoreBS
14:31 NoMoreBS
14:16 NoMoreBS
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14:04 swksvolFF
13:47 Regular joe
13:43 swksvolFF
13:38 swksvolFF
13:34 swksvolFF
13:31 Abu Uluque
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