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| Fifth Column |
| Woke didn't work well for Jaguar |
| 2025-07-02 |
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| Posted by:3dc |
| #4 Agreed,49 Pan. The cleverer they are, the more they fall in love with the product of their own brains, unless management has a firm hand on the reins and reads deeply into honestly collected consumer research. Fashionable political nonsense is just one path to that business Hell. |
| Posted by: trailing wife 2025-07-02 17:56 |
| #3 Creating a market no one is interested in is marketing in a vacuum... The only people that will but it is the team that decided its a good idea. More than just Woke, leadership hiring and listening to bad leaders. Even non woke leadership teams fall into this trap. |
| Posted by: 49 Pan 2025-07-02 16:41 |
| #2 ^ But their thought process will be a lesson in Business Schools forevah! |
| Posted by: Frank G 2025-07-02 08:36 |
| #1 ...The stories about Jaaaaag (IYKYK) have been slightly misleading insofar as apparently the idea was to completely wind down ICE vehicle production - before starting the EV production. In other words, ICE sales were going to hit bedrock as part of the plan. There would be a pause, and then the EVs would come pouring off the line. Now. I believe that Jaaaaag will produce some thoroughly amazing EVs. I also believe that due to their 'plan', nobody's gonna buy the damned things. Mike |
| Posted by: MikeKozlowski 2025-07-02 06:46 |