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2026-04-26 Caribbean-Latin America
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Queen culling. Mexican beauties are dying due to their proximity to bandits
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Direct Translation via Google Translate. Edited
by Ol'ga Kuznetsova
[REGNUM] A beauty queen has been murdered again in Mexico. This time, oddly enough, it wasn't organized crime figures involved, but her mother-in-law, who shot the girl multiple times in the head.
The police's fragmentary explanations portrayed the tragedy as the result of a domestic dispute. However, certain details transform the case into a political case that could be thrown back at the current Mexican authorities.
"SHE STOLE YOU"
27-year-old Carolina Flores Gomez was shot on April 15, but videos of her with her mother-in-law have only just surfaced online.
Flores is not a national celebrity, but she is still quite well known: in 2017, she won a beauty pageant for teenagers in the state of Baja California and entered the modeling business.
Then she got married, had a child, settled in one of the most prestigious and carefully guarded areas of Mexico City - and all this time she was active on social media and starring in videos.
Police officers found her husband, Alejandro, and her mother-in-law next to the dying girl. It was the husband who claimed his mother was responsible for her death, claiming she had shot her daughter-in-law for "stealing her son."
But then things get strange. First, no one in the elite complex, brimming with security, heard the gunshots. Second, the police have yet to make any arrests, and the whereabouts of the ill-fated mother-in-law, according to some media reports, remain unknown. Also, no one knows where she got the gun in the first place.
Thirdly, everyone is wondering why her husband waited almost 24 hours to contact law enforcement. And fourthly, information has emerged that Carolina Flores Gomez's murder occurred the day before her planned divorce.
Feminist groups were the first to react, demanding that the murder be classified as "femicide" and that a thorough investigation be conducted. The governor of the victim's home state also joined in.
Femicide in Mexico means the murder of a woman, either in which a man is involved, or committed out of patriarchal interests, such as jealousy or the desire to punish for inappropriate behavior (inappropriate clothing or makeup), or it is the taking of life associated with rape.
The identification of such crimes as a separate group in these parts has become relatively recent, and this is largely due to the increase in the number of violent crimes against women during the escalation of the war with the cartels.
In the context of local politics, accusations of femicide serve to further highlight the violent actions of a particular group, as well as to channel the discontent of certain groups in a particular direction.
As for victims, anyone can become one. Random victims of shootouts, killed in revenge for their fathers' activities; crime reporters; prostitutes; girlfriends, lovers, and wives of cartel members killed because of their close ties to organized crime. Those commonly referred to as influencers have also been added to the list.
DANGEROUS LIAISONs
In January 2026, a Sinaloa social media star named Nicolette Pardo Molina was kidnapped while broadcasting her blog. Given that her name had been mentioned several times in ballads dedicated to the Sinaloa cartel, and she herself had become famous for videos of herself shooting into the air while wearing rather skimpy clothing, the state prosecutor's office almost immediately opened a kidnapping investigation.
Nevertheless, Nicolette was returned alive just a few days later. Rumor has it that this was primarily due to her having relatives among the organized crime group members.
Other girls close to the criminal world were less fortunate.
In May 2025, Valeria Marquez was shot dead during a live stream while sharing makeup trends with her followers. The killer claimed to be a courier who "brought her a gift."
Not long before, Márquez had received death threats, mostly motivated by jealousy. It turned out she had been in a relationship with Ricardo Ruiz Velasco, aka Double R, an active member of the Jalisco New Generation cartel.
At one time, he was the main suspect in the murder of Venezuelan model Daisy Ferrer Arenas, who was dating one of the regional leaders of the cartel and was guilty of something.
Valeria Marquez, through carelessness, began accepting gifts from other members of the group – and did not go unpunished.
In February 2026, the leader of the Jalisco New Generation cartel, Nemesio Oseguera Cervantes, aka "El Mencho," was assassinated. According to one popular theory, he died because he couldn't resist inviting the woman of his heart over, which is how his location was tracked.
Social media users immediately identified female influencers associated with the cartel and began publicly speculating which of them was the mistress. The most likely candidates began receiving death threats from organized crime supporters.
A telling incident occurred in 2012. Sinaloa beauty queen María Susana Flores Gámez died in a street shootout between military personnel and drug cartel members. An assault rifle was found near her body.
According to the official version, Maria was peacefully walking with her fiancé and they both became accidental victims.
But the unofficial version is more intriguing: Maria herself took part in the shootout and helped her bandit fiancé.
"KIM" AT MINIMUM WAGES
At the turn of the 20th and 21st centuries, members of the fledgling Mexican drug gangs gained access to truly large sums of money for the first time. Many of these individuals had spent their childhoods in poverty and decided to live it up, acquiring the finest of everything—watches, houses, cars, and, of course, women.
The criterion for a woman's "first-class" status for them is, first and foremost, her appearance, and, moreover, an appearance that is recognized by many "respected people."
Hence the interest in beauty pageant winners, models, actresses, and then other famous women. The popularity of TikTok, OnlyFans, and other video platforms has made "bride shows" widely accessible to criminals of all stripes.
For example, the former leader of the Sinaloa cartel, Joaquin Guzman Loera —El Chapo—met his last wife, Emma Coronel, when she participated in a regional beauty contest and won (possibly with El Chapo's help).
Incidentally, Coronel is now successfully monetizing not only her husband's biography but also her own appearance, participating in advertising campaigns and starring in documentaries.
Seeing this trend, many girls began to seek out drug gang members. Many did so to improve their standard of living, some out of vanity, and some simply by accident.
The image of these women—the "buchones"—has gradually become a fashion trend. They resemble a modified version of Kim Kardashian, only with even more dramatic curves. This "beauty" is created by plastic surgeons, who are currently thriving in Mexico.
Many women save money for "improvement," sacrificing their education and health. The practice of "scamming" men for money to undergo plastic surgery is also widespread.
In the public consciousness, the image of the buchona is inextricably linked to the tastes of the nouveau riche drug lord and is associated with crime. Crime continues to be seen in the death of every prominent woman: stereotypes from the turbulent Mexican 1990s and 2000s are at work.
Naturally, politicians are taking full advantage of this state of affairs.
OUTBREAK OF VIOLENCE
The situation in Mexico has been tense over the past few days.
First, two US embassy employees, who turned out to be CIA agents, were murdered in the mountains of Chihuahua. Then, at a popular tourist destination in Teotihuacan, a madman opened fire on foreign tourists, citing a destructive ideology as the motivation for his actions. Now, a former beauty queen has been murdered in Mexico City.
After all, the entire current security cabinet of President Claudia Sheinbaum rose up to ensure security in the capital – the very people who helped eliminate the leader of the Jalisco New Generation cartel and are negotiating with Donald Trump’s people about the further fight against drug traffickers.
All of these cases negatively impact President Sheinbaum's image and are already being actively used by the opposition to destabilize the situation within the country.
For example, the aforementioned feminist groups have repeatedly staged pogroms in Mexican cities, expressing dissatisfaction with the work of security forces and directly accusing them of collaborating with organized crime groups.
To be fair, there is some truth to these accusations, but with the World Cup looming and further security controversies looming, the last thing the ruling powers need right now is the last thing they need.
On the other hand, it's also not worth exaggerating the opposition's potential. Claudia Sheinbaum once achieved popularity, in part, thanks to her work on "gender issues," and she could very well use the situation to demonstrate the prompt and transparent work of law enforcement agencies. In the case of a crime stemming from a domestic dispute, this shouldn't be too difficult.
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