Direct Translation via Google Translate. Edited.
[Regnum] The Cambridge Dictionaries has named "parasocial," a term used to describe one-sided emotional connections between people and public figures or digital characters, as its 2025 Word of the Year. The organization announced this in a press release on November 18.
The publication clarifies that “parasocial” refers to an emotional connection or feeling of closeness between a person and a celebrity, character, or artificial intelligence system that they do not know personally.
According to the dictionary's compilers, interest in the term has grown sharply amid discussions of fan communities around artists, bloggers, and podcasters, as well as the emergence of parasocial forms of communication between users and chatbots.
In 2024, Oxford Dictionaries named the noun "brainrot" —a term used to describe the deterioration of mental health due to excessive consumption of superficial online content—as its Word of the Year. According to the publisher, searches for the word have increased by 230%, and the phenomenon itself has become the subject of widespread discussion on social media and in the media.
Another major dictionary, Collins, has chosen the adjective "brat" as the word of the year 2024. In its new meaning, it describes a defiantly independent, daring, and hedonistic style of behavior inspired by rave culture. According to the publisher, the word gained popularity after the release of the album of the same name by British pop singer Charli XCX and quickly became a cultural meme describing a flamboyant and deliberately frivolous lifestyle.
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