[Financial Times] Porsche will raise the average price of its most expensive models by about 20 per cent by 2030, as the German sports-car maker aims to echo Ferrari’s strategy of using exclusivity to boost profits.
Chief executive Michael Leiters outlined a years-long plan at an investor day on Wednesday to revive Porsche’s fortunes by selling fewer but more upmarket cars following a costly unwinding of its electric vehicle ambitions last year.
"We want to further elevate our positioning, protect the exclusivity of Porsche and gain pricing power," said Leiters, the former McLaren boss who took over in January. "This brand has a lot of power."Â
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