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Ford admits AI gamble backfired as it rehired hundreds of veteran engineers after automated systems cost company billions
2026-07-01
[Daily Mail, where America gets its news] Ford has admitted its push to rely heavily on AI fell short, revealing it has hired hundreds of veteran engineers after concluding the technology alone could not deliver the quality improvements it expected.

The US automaker has hired more than 350 veteran engineers over the past three years to help address quality problems that have cost the company billions of dollars.

Ford, however, insisted it is not abandoning AI and said the improvements have come from combining the technology with decades of engineering expertise.

'This reorg allowed us to look at the entire lifecycle of a vehicle – from software development to suppliers on our plant floor - as one continuous and collaborative flow,' a Ford spokesperson told the Daily Mail.

'At the same time, we have rallied the whole company around a clear vision: Quality Comes First. We've built a culture of relentless problem-solving and recognizing our teams when they prevent issues from reaching customers.

'Using AI is just a small part of this. One tool in a toolbox and culture that relies on experience and expertise as it does modern manufacturing tools.'

The so-called 'gray beard' engineers - many of them former Ford employees or recruits from suppliers - were brought in to reprogram the company's AI tools and tackle quality problems that have cost Ford billions of dollars.

'Artificial intelligence is a fantastic tool, but it's only as good as the information you use to train it,' Charles Poon, Ford's vice president of vehicle hardware engineering, told Bloomberg and other reporters on a call Wednesday.
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