Our last note on the secondary watch market was about a month ago, covering the rebound in prices from a 2025 low (read here) and the shifting tastes of Gen Z collectors (or at least the ones with money).
To add more color to the Swiss watch cycle, UBS analysts, led by Zuzanna Pusz, spoke with a veteran industry insider.
Pusz's key takeaway from the conversation with the expert is that the industry has "entered a stabilization phase following the post-Covid boom and the subsequent normalization period marked by pronounced weakness in China."
Here's the full takeaway that gives readers more guidance on what to expect from the luxury timepiece industry this year: