[Eonline] Hours after the Grammy winner dominated the Apple Music Super Bowl Halftime show Feb. 8, she wiped his Instagram feed clean of every post.How odd.And the 31-year-old didn’t stop there. Indeed, Bad Bunny (born Benito Antonio Martínez Ocasio) also deleted his profile picture, as well as unfollowed every profile he used to interact with. The only trace that the Puerto Rican native left was a link to his 2025 album Debí Tirar Más Fotos in his bio.
| Perhaps he fears the Donald’s revenge, or something equally silly. |
| The Super Bowl committee is preening itself on trolling the MAGA crowd. Every reaction we give them makes them happier. A better answer is to laugh at them. The commercials were mostly unmemorable, for those who like offense it was a really boring game (though the defense guys are happier), and the Turning Point USA alternate halftime show had millions of watchers, which isn’t bad for a first time effort opposite the big game. Then there are these: |
🚨BREAKING: Music Industry is Shook as Kid Rock OVERTAKES Bad Bunny for the Top Song in the World.
— Benny Johnson (@bennyjohnson) February 9, 2026
This is despite Apple’s nonstop promotion of Bad Bunny.
We have the power to change culture 🇺🇸 pic.twitter.com/iMbCOLi5cA
I run a business. A sports bar, JJ's Place. Yesterday 80% of the bar wanted the Turning point halftime show. The rest wanted Bad Bunny. To accommodate I put the TV's on half and half. The 20% started canceling the orders, taking to social media calling me a racist, being…
— Danielle Jurinsky (@DaniJurinsky) February 9, 2026
| Factually has early statistics: |
Super Bowl LX’s preliminary audience looks smaller than the record 127.7 million viewers reported for last year’s game but remains well above virtually all other TV events; Sports Media Watch reported an average of about 114.8 million viewers for the Patriots–Seahawks telecast, while multiple outlets cautioned that official Nielsen totals for 2026 were still pending [1]. Measurement changes in recent years — expansion of out‑of‑home counts and the shift toward “Big Data + Panel” — complicate direct year‑over‑year comparisons and mean headline records should be parsed carefully [1] [3].
1. What the raw numbers say: 2026 vs. recent highs
Early reporting placed Patriots–Seahawks at roughly 114.8 million average viewers, nearly 13 million fewer than last season’s all‑time Super Bowl peak of 127.7 million for Super Bowl LIX [1] [4]. Several outlets and aggregators still project a Super Bowl audience north of 125 million across platforms for 2026, reflecting expectations rather than a single, consolidated Nielsen release [4] [5].
3. Halftime and ancillary programming: where the biggest spikes occur
Halftime continues to be a ratings accelerator: Billboard/Nielsen reporting put Kendrick Lamar’s halftime last year at 133.5 million viewers — higher than the game itself — and recent halftime performances have ranked among the biggest single telecast draws of the 21st century [6]. Marketing and entertainment coverage predicted Bad Bunny’s show could move the needle again for 2026, even as Turning Point USA’s alternate halftime feed drew only low‑millions on YouTube, peaking around 4–5 million and finishing with roughly 12 million total views across channels — a fraction of the NBC broadcast audience [7] [8].
