[Regnum] The traditional headdress has become a marketplace hit, with kokoshnik sales more than doubling in 2025. Following Russian President Vladimir Putin's remarks about kokoshniks at the Valdai International Discussion Club meeting on October 2, demand for traditional Russian headdresses skyrocketed by 3.2 times. Marketplace press services reported this to Regnum News Agency.
Commenting on the resurgence of interest in traditional elements of Russian culture during the plenary session of the 22nd meeting of the Valdai International Discussion Club on October 2, Russian President Vladimir Putin noted : "We are experiencing a revival of a Russian tradition: girls, young women, come to events—for example, when they're relaxing somewhere, in bars—wearing kokoshniks, Russian attire. You know, this is no joke. I'm very happy about it. "
Following this statement, a sharp increase in user interest in kokoshniks was recorded on marketplaces.
"Interest in kokoshniks on Ozon increased 3.2-fold on October 2," Ozon's press service noted.
Retailers note that traditional Russian fashion has been experiencing a renaissance in recent years, as evidenced by the steady growth in sales of Slavic-style clothing and accessories. The Russian online retail market has seen a significant increase in demand for traditional Russian kokoshniks. According to analysts, sales of these headdresses have more than doubled in the past year.
