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-Short Attention Span Theater-
Ad agency that tapped Dylan Mulvaney for Bud Light in 'serious panic mode': source
2023-06-05
[NYPOST] An eight-year-old marketing firm out of the Socialist paradise of San Francisco
...where God struck dead Anton LaVey, home of the Sydney Ducks, ruled by Vigilance Committee from 1859 through 1867, reliably and volubly Democrat since 1964...
 was responsible for Bud Light’s partnership with Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
 — and the disastrous tie-up sent the firm into "serious panic mode," The Post has learned.

Captiv8,
...such a clever name...
a San Mateo Calif.-based firm that pairs social-media influencers with major consumer brands,
...all of which are eager for the latest cutting edge marketing tool, no matter how stupid...
is the outfit that introduced Anheuser-Busch to the 26-year-old transgender actress — resulting in a viral TikTok video that has since become a textbook case of marketing gone wrong, sources close to the situation said.

Nationwide backlash over the video — which unleashed a firestorm when it was posted April 1, showing Mulvaney holding a Bud Light can while taking a bubble bath
...pretending to be a fake girl in real bubbles, appealing to no one in particular — though he has definitely mastered period costume and make-up...
— sparked anxiety and confusion inside Captiv8’s offices during the initial days of the controversy, according to a source with knowledge of the situation.

"There was a lot of chatter" among employees about what blowback the firm might face over the botched campaign, according to the source.
Related:
Dylan Mulvaney: 2023-06-03 Large Weapon and Ammunition Cache Discovered in Afghanistan’s Farah
Dylan Mulvaney: 2023-06-02 Budweiser ad touting Harley-Davidson-marked cans mocked following Mulvaney backlash
Dylan Mulvaney: 2023-06-01 Bud Light Just Keeps on Digging, Donates $200K to National LGBTQ Chamber of Commerce
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