I’m talking about Bud Light, of course, which has now lost roughly 30 percent in sales since hooking up [no pun intended] with a 26-year-old man pretending to be a teenage girl — Dylan
Stench of DeathMulvaney
...the transexual influencerwho single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
— who first gained notoriety on TikTok, as he chronicled his first "365 days of womanhood." Mulvaney’s act is disgusting, yet at least a few folks in the Bud Light marketing department bought it — hook, line, and sinker.
As the boycott against Bud Light grew stronger, and more costly to Anheuser-Busch InBev, the panicked beer maker put out a statement announcing that the Mulvaney fiasco wasn’t really a campaign at all, while laughingly saying "only one can" featuring Mulvaney was produced.
Not to nitpick, but who the hell cares if it was one can or a million cans? The number of cans was irrelevant. The fact that Bud Light risked decades and countless millions of dollars building brand loyalty, only to throw it away in the name of "woke," not to mention, via the Mulvaney character, was insane.
Then we find out that Bud Light is set to sponsor three different Pride events in the coming months.
To be fair, deals for those events were probably signed before the Mulvaney disaster hit, but with the everyman beer brand practically on life support and Anheuser-Busch InBev stock taking a beating, one would think A-B InBev could have arranged to have Bud Light dropped from the publicized list of sponsors, while agreeing to still pay the sponsorship money.
The company then tried to, in effect, give away free Bud Light beer, and in one transparent act of desperation, Budweiser hilariously announced a deal with Harley Davidson.
Anheuser-Busch has planned a huge marketing blitz this summer—in addition to temporarily redesigning their blue Bud Light aluminum bottles in camouflage, they’ll be doing a limited-edition Harley-Davidson can. 😂 pic.twitter.com/FTZWwI1mpf
— Julia 🇺🇸 (@Jules31415) May 22, 2023