[ZH] The CEO of the "inclusive" AB InBev blamed "misinformation" on social media for stoking a nationwide boycott of Bud Light following the brewer's move to promote the beer with TikTok trans influencer Dylan Mulvaney.People often talk about this topic in social media like noise... You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more [about] what the comments were," chief executive Michel Doukeris told the Financial Times.
Instead of taking the blame for the company's catastrophic attempt to virtue signal, even if it means alienating the vast majority of its clients, Doukeris instead blamed online "misinformation and confusion", including reports that Mulvaney's Bud Light can is "a production can and every can would be like the one that was in that post . . . We never intended to make it for general production and sale for the public." Well, that's just a brilliant way for InBev to also alienate the progressives after scrambling to distance itself from the entire fiasco.
Related:
Bud Light: 2023-05-05 Anheuser-Busch Finally Backs Away From Dylan Mulvaney, but Not Far Enough
Bud Light: 2023-05-05 Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
Bud Light: 2023-05-03 Bud light sales are cratering...along with other A/B beers
Bud Light: 2023-05-05 Anheuser-Busch Finally Backs Away From Dylan Mulvaney, but Not Far Enough
Bud Light: 2023-05-05 Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
Bud Light: 2023-05-03 Bud light sales are cratering...along with other A/B beers