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-Signs, Portents, and the Weather-
Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
2023-05-05
[Daily Mail, where America gets its news]
  • Bosses of Anheuser-Busch claim that the partnership with Mulvaney was 'not a formal campaign or advertisement'

  • Their former chief creative officer branded the decision to work with the trans influencer as a 'calamitous mistake'

  • It comes as the company reported first-quarter earnings of $1.65billion, which topped Wall Street expectations
Related:
Anheuser-Busch: 2023-05-04 Finally: Kamala Harris Named ‘AI Czar' to Save Us from Artificial Intelligence
Anheuser-Busch: 2023-05-03 Bud light sales are cratering...along with other A/B beers
Anheuser-Busch: 2023-05-02 Bud Light disables comments on 'countrified' YouTube ad in wake of Dylan Mulvaney fiasco
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