[NYPOST] Bud Light "massively" misfired when the beer brand partnered with transgender...mutton, dressed up as pork...
influencer Dylan Mulvaney, an LGBTQ group head admitted as sales of the brew plummet following backlash over the controversial collaboration.
Stacy Lentz, CEO of the Stonewall Inn Gives Back Initiative, said that Anheuser-Busch badly botched the marketing gimmick with the TikTok star in a failed attempt
...
Curses! Foiled again!...
to appeal to aspiring drinkers.
"They were going after the younger generation," said Stacy Lentz, CEO of the LGBTQ nonprofit Stonewall Inn Gives Back Initiative.
"But that’s a really hard thing to do on a marketing level, to be all things to all people.
"And it failed massively."
Even one former execs said the company "lost track of the consumer" as sales of the low-calorie brew were down 17% in the week ending April 15 compared to last year.
"When you have these large corporations that have a historic brand identity, it just looks inauthentic when they’re all of a sudden getting involved in these social campaigns," Anson Frericks, who headed up the brewer’s US operations until last year, told the New York Times
...which still proudly displays Walter Duranty's Pulitzer prize...
Beer Marketer’s Insight editor Benj Steinman said the beer company "stepped into a polarized America."
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