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-Great Cultural Revolution

Maybelline sees boycott over partnership with Dylan Mulvaney

2023-04-27

[NYPOST] Maybelline is the latest company facing boycotts over its partnership with transgender
...mutton, dressed up as pork...
social media influencer Dylan Mulvaney.

The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing off the cosmetic line while celebrating her 365th day of publicly identifying as a woman.

"Getting glam for my Day 365 show with @maybelline #maybelline partner," Mulvaney wrote in a video that has amassed nearly 200,000 likes.

The promotional post spurred protests against Maybelline, similar to the wave of boycotts against Anheuser-Busch’s Bud Light for featuring the transgender influencer in an ad on social media. Many have taken to social media to blast Maybelline for partnering with Mulvaney, calling on others to also stop purchasing products from the makeup company.

One TikTok user wrote: "Thank you. I won’t be buying this product."

Over on Twitter, one user wrote: "The latest fools to employ Dylan Mulvaney are make-up company Maybelline. Get woke
...the on-going war against good sense...
, go broke."

Another Twitter user added: "Time for #BoycottMaybelline to trend, since Maybelline used Dylan Mulvaney as their sponsor."

Maybelline and its parent company, L’Oreal, did not immediately respond to The Post’s request for comment.

It remains unclear if the calls to boycott Maybelline will gain as much traction as the one against Bud Light, which has seen sales for the beer plummet, according to the latest data from an industry research firm.

Data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.

The Mulvaney campaign has unleashed a torrent of negative publicity for Anheuser-Busch, which announced Friday and over the weekend that the marketing executives responsible for tapping Mulvaney — Alissa Heinerscheid and Daniel Blake — are taking leaves of absence.

Along with Bud Light and Maybelline, Mulvaney has partnership deals with Nike, Amazon Prime, KitchenAid, OkCupid and others.

Posted by:Fred

#8 Good to see the youngsters tired of this shit too.

Posted by: swksvolFF 2023-04-27 15:19

#7 I would look for Maybelline executives who shorted their own stock before the rollout and jail them.

Posted by: Super Hose 2023-04-27 14:43

#6 "If you don't like my Bud Lite adverts, you can suck my **** !"
~ Mulvaney

Posted by: Besoeker 2023-04-27 10:19

#5 Getting glam for my Day 365

Worse than vegans.

Posted by: swksvolFF 2023-04-27 10:15

#4 the "clown show" demographic

Bridal magazine leaves readers divided after featuring a bearded non-binary activist wearing an Indian dress on the cover - as some declare it is 'ridiculous' but others call it 'beautiful'

Posted by: Skidmark 2023-04-27 10:07

#3 Well, kinda like Bud, I don't actually buy their product, so, ...
(I will say, judging by the commercials that Maybo has been running, that they seem to leaning towards the "clown show" demographic.)

Posted by: ed in texas 2023-04-27 09:28

#2 Stay in the closet! Texas Department of Agriculture is accused of transphobia after its Stetson-wearing commissioner ordered staff to 'dress in a manner consistent with their biological gender'

Posted by: Skidmark 2023-04-27 09:25

#1 ...These businesses just aren't going to give up, are they?

Mike

Posted by: MikeKozlowski 2023-04-27 08:08

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