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-Great Cultural Revolution

NBA Finals Ratings Are In The Crapper Again

2021-07-09

[Outkick The Coverage / Clay Travis] - NBA media got angry last year when a few writers covered the disastrous ratings for the NBA Finals. They claimed you couldn't compare an out-of-season event during a global pandemic to past seasons. Interestingly though, those same media members have constantly compared this season's viewership to last season.

The change of heart is not hypocrisy, it's desperation. Viewers' interest in the NBA is so low that ESPN has now decided to count last season's ratings after all.

Here's why:

Had sports media writers stuck with its mindset that last year didn't count in the ratings books, they'd have to admit that Game 1 of the 2021 NBA Finals averaged 8.56 million viewers on ABC, a 35% collapse from Game 1 in 2019.

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