[AMERICANTHINKER] In February, Coca-Cola announced a quota for attorneys it would hire, saying that 15-percent of billable hours of service would be provided by "black attorneys," which is larger than their demographic representation in America. Then, famously, employees at Coca-Cola were encouraged, on company time and the company dime, to "be less white," which ostensibly means to be less "defensive," "arrogant," and "ignorant." Most recently, the company injected itself into American politics in a manner that would have been unthinkable just a decade ago. Coke openly aligned itself with the Democratic Party, spreading propaganda on its behalf in order to signal its opposition to Georgia’s legislation meant to protect election integrity in future elections.This isn’t the 80s. This time, the degree to which Coke has offended its consumers runs much deeper than our taste buds. Back then, American consumers forgave Coke for its mistakes, focusing on the brand and the fond memories. This time, the schism between Coke and its once-loyal consumers seems much more permanent. One reader’s comments at The Daily Wire stand out:
I have collected Coca Cola memorabilia for many, many years. Since I was a kid. I found them to be very Americana, and looking at my collection always gave me a sense of home. I packed everything all up last month. It was not a great feeling.
He’s not alone. According to a Rasmussen poll, 37-percent of Americans are less likely to buy Coca-Cola products due to the company’s recent political stance. This is counterbalanced, some might suggest, by 25-percent who say they’re more likely to buy Coca-Cola products due to that stance.
However,
ars longa, vita brevis...
consider what this means. A smaller number of Americans, who probably don’t really like drinking Coca-Cola at all, happen to love the new Woke Coke’s politics -- though they still likely hate all their corporate profits, and wish that politicians would limit or eliminate sugary drinks as a consumer choice, for the sake of public health. A larger number of Americans probably love Coca-Cola’s American history and the brand, have been loyal customers for years and would prefer that consumers, not government, should decide Americans’ beverage preferences -- but will henceforth avoid buying Coca-Cola products, or even displaying its memorabilia, wherever possible.
Coca-Cola can fire the people responsible for pitching the stupid ideas behind its recent wokeness, as it has, but it’s hard to imagine an outcome where Coke finds anything close to the soft landing that its good fortune, and red-blooded Americans’ goodwill, provided it back the 1980s.
Related:
Coca Cola: 2021-02-21 Coca-Cola forces employees to take 'white fragility' authors class on how to be 'less white'
Coca Cola: 2021-02-03 Coke Well Beyond Woke - Globalist Conglomerate Coca Cola Abandons American Ideas
Coca Cola: 2020-05-01 Coca Cola closes its doors in #Lebanon due to the state current economic crisis and dismisses all its employees
Coca Cola: 2021-02-21 Coca-Cola forces employees to take 'white fragility' authors class on how to be 'less white'
Coca Cola: 2021-02-03 Coke Well Beyond Woke - Globalist Conglomerate Coca Cola Abandons American Ideas
Coca Cola: 2020-05-01 Coca Cola closes its doors in #Lebanon due to the state current economic crisis and dismisses all its employees