[Daily Wire] Coca-Cola plans to do a test-run of 2,000 paper bottles this summer to see how they perform in the marketplace and with consumers. The prototype was made "by a Danish company from an extra-long paper shell that still contains a thin plastic liner." It is a first step in a long-term project of completely ridding plastic from the company’s drink containers.
The goal, as reported by BBC, is to make a bottle that is "100% recyclable" and "plastic-free" that is also able to prevent "gas escaping from carbonated drinks." Another requirement is to make sure that no parts of the container can fall into the liquid, which would change how the drink tastes, and make the beverages "potentially fall foul of health and safety checks."
Coca-Cola has reportedly set a goal of "producing zero waste by 2030." This comes after a charity group called "Break Free From Plastic" ranked the company as the top polluter of plastic in the world last year. The group conducted a survey that found "[Coca-Cola’s] drink bottles were the most commonly found item left on beaches, rivers, parks and other litter sites in 51 of the 55 countries that took part in the survey." This was an increase in Coca-Cola’s numbers from the previous year, when the beverage giant was only the "most frequently littered bottle in 37 out of 51 countries." |