Get woke, go broke, to borrow a phrase...
[NY Post, via Insty] - The Drudge Report posted a 45 percent decline in web traffic in September as the site alienated its core readers by turning against President Trump ahead of the 2020 presidential election.
The data — derived from comScore, which tracks the industry — were released in a report by TheRighting, a website that analyzes traffic to right-leaning websites. TheRighting told The Post that the Drudge Report had 1,291,000 unique visitors in September, according to data supplied by comScore, down from 2,340,000 in the same month a year ago.
September’s eye-popping decline marks the ninth month in a row that the political news aggregation website run by reclusive founder Matt Drudge has seen traffic fall, TheRighting said.
The plunge comes at a time when demand for political news has been soaring on both sides of the aisle leading up to a highly charged presidential election. And experts say it’s directly tied to the Drudge Report’s sudden and unexpected switch earlier this year from a conservative-leaning news outlet to one that’s decidedly anti-Trump.
"It’s catastrophic what has happened to his web traffic," said Matt Lysiak, author of "The Drudge Revolution." "He’s on a fast track to irrelevance."
Maybe he's already there - I stopped reading Drudge about six months ago and I know I'm one of the last Rantburgers to do so. |