[Dhaka Tribune] Gillette, one of the leading men’s grooming companies of the world, is facing major backlash and split opinion online for their latest advert which references bullying, the #MeToo movement and toxic masculinity.
After the launch of the ad on Gillette’s official YouTube channel on January 13 it has been watched more than 3 million times. The same video was also simultaneously released on their official Facebook page and was watched more than 1.5 million times. The company's short ad film, titled "Believe," replaces their 30-year-old famous tagline "The best a man can get" with "The best men can be."
The company has declared it wants men to hold each other "accountable."
Some have praised the message behind the advertisement, which aims to update the company's slogan, but most netizens are claiming Gillette is "dead" to them.
A lot of them also asked Gillette, owned by Procter & Gamble (P&G), to post an apology video for their new campaign against toxic masculinity.
Even major public figures like Piers Morgan, renowned journalist and media personality, have said they will boycott Gillette because of the message of the new advert. |