[Daily Mail] Some people swear vehemently by their beliefs despite overwhelming evidence contradicting their standpoint.It’s a phenomenon that’s given rise to movements such as the ‘flat Earthers’ and climate change deniers, among many others in recent times.
While it might seem baffling, new research suggests it may have something to do with how we value feedback compared to hard evidence.
In a new study, researchers found that the positive and negative reactions that spring up in response to people’s opinions tend to hold more weight than logic or scientific data.