Complaints over 10 "light-hearted" Facebook posts by the Scottish Gin Society (SGS) have been upheld by the Advertising Standards Authority (ASA).
It ruled the ads encouraged excessive drinking and implied alcohol could lead to sexual success, among other things. SGS claimed the posts were memes and therefore were not in ASA's remit.
It added it was "the most po-faced, fun-free, nanny-state judgement imaginable". The posts have since been removed.
The ASA had been alerted to a number of Facebook entries, seen around the turn of the year, by Aberdeenshire Alcohol and Drug Partnership.The authority ruled three of them encouraged excessive drinking.