And although the estate of the late the Civil Rights icon approved the speech’s use, social media response reflected mixed feelings among his family members and viewers.
King’s voice airs over the top of the ad for Ram Trucks FCAU, -0.58% , in which ordinary people are shown carrying out acts of love and compassion, mostly using their vehicles. In his "The Drum Major Instinct" sermon, one of his final public addresses before his assassination two months later, King called on people to show greatness through kindness and service.
Ram’s tagline and twitter hashtag: "Built To Serve."
| Thor wasn't too happy about RAM trashing Vikings either. |