Next: Overnight shipping.When people in central Oregon's Madras, Culver and Metolius turn on their taps, untreated spring water flows forth. It costs them less than a penny per gallon.
A company in California buys that same water and sells it in big glass jugs for up to $8.60 a gallon around Los Angeles and San Francisco.
The jugs are flying off the shelves.
"The water's been doing really well," said Edwin Diaz, manager of Erewhon Market in Calabasas, a small city northwest of Malibu. "It's kind of a specialty item."
Fans are quenching their thirst for "raw water" ‐ water with no chemicals or other treatment that passes federal regulations because it's clean at the source.
"It's a no-brainer," said Lee Sayer, a musician in San Francisco and anti-fluoride activist who has been drinking raw water for months. "You have water that's processed through the earth through natural processes ‐ it's cleaned. And being that water has memory, it has a memory of tumbling through the rocks. It has micronutrients and I believe it's alive."
But don't look for raw water in Oregon stores.
Way more ad nauseum at link.