Pictured here, G4 Sport Utility.
A Mercedes-Benz spokeswoman told CNN in a statement that the allegations against Mr. O'Reilly were "disturbing."
"Yes, we had advertising running on ’The O'Reilly Factor’ -- we run on most major cable news shows -- and it has been reassigned in the midst of this controversy," the spokeswoman said. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now."
The New York Times reported Saturday that five different women who accused Mr. O'Reilly of a range of inappropriate behavior, including verbal abuse and unwanted advances, had received settlements totaling about $13 million from either Mr. O'Reilly or 21st Century Fox in lawsuits dating back to 2002. The women who made allegations against Mr. O'Reilly either worked for him or appeared on his show, The Times reported.