[BostonHerald] Like Chipotle, the Cleveland Browns and the Democratic Party, the bust-out Boston Globe is trying to “reinvent” itself.
| Hey! Hey! The Browns have hope! |
In a memo to his decimated staff this week, editor Brian McGrory says the Globe will no longer be the “paper of record” (as if it ever was). Instead, he said, the Globe will be an “organization of interest.”
Sorry, not interested.
McGrory’s memo reads like it was composed by a recent graduate of an ESL program, or perhaps translated from another language, most likely consultantese. Everything is to be interesting, “relentlessly interesting.”
After all these years of printing dreary left wing agitprop, how will the Globe become interesting?
“We’ll set up an Audience Engagement team,” McGrory writes. “We will refine and refine again the Hubs system that was proposed by the Mission working group.”
Yeah, that should bring back the readers all right. The Registry of Motor Vehicles couldn’t have put it any better.
Check out the job titles in the memo — senior deputy managing editor for local news, deputy managing editor for audience engagement, deputy managing editor for operations, etc.
More at the link |