[DailyMail] - Library employees now sport the pins, with extras given to interested students
- The buttons come in three versions: 'He him his,' ''She her hers' and, for people who don't identify themselves as male or female, 'They them theirs'
- 'We encourage you to ask before assuming someone's gender' a sign reads
- Buttons are part of the 'You Belong Here' marketing effort to lure undergrads
- Libraries have reordered them at least once
Poor Cousin to "almost twice."
to keep up with demand"
Lemme see here. For about $5.00 per button, maybe 1,000 buttons purchased. Let's say the purchased buttons are twice as "neat" to look at as those linked. So, for an initial investment of, say, $15,000 (includes artwork, public entity surcharge, processing, stupid slogan fee, etc.), somebody could create a high-school targeted marketing gimmick eventually picked up by International Press.
Not a bad publicity ROI for someone so inclined and "lucky." |