The new campaign by Islamic Relief is, ostensibly, targeted at raising donations for their Ramadan aid to Syria, but is attracting attention for the "hundreds" of buses which will be decorated with the phrase "Subhan’Allah", or ’Glory to Allah’.
Muslims reading the advert are told that to "gather the rewards of Ramadan", they must to donate to Islamic Relief, and organisation which had its accounts with banking giant HSBC closed due to "concerns that cash for aid could end up with terrorist groups abroad".
Public transport has been chosen for the Islamic re-branding in London, Manchester, Leicester, Birmingham, and Bradford ‐ all UK locations with high and growing Muslim populations, reports the Sunday Times.