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[ENGLISH.ALARABIYA.NET] McDonald's has named former White House press secretary Former Minister of Truth Robert Washington BobGibbs as its global chief communications officer, as the fast-food giant looks to improve its image.
The world's biggest hamburger chain said Tuesday that Gibbs will manage the company's communications and government affairs and help to improve its well-known brand. He replaces Bridget Coffing, who announced her retirement earlier this year.
Gibbs served as President B.O.'s first White House press secretary and as a senior adviser during the president's re-election campaign. He then co-founded The Incite Agency, a strategic communications advisory firm.
McDonald's Corp.'s CEO, Steve Easterbrook, said in a company statement that both Gibbs and new Chief Marketing Officer Silvia Lagnado will offer a wealth of experience and outside perspective "as we build a more modern, progressive burger company."
"Progressive" means they're gonna be very PC, perhaps instructing their Burgererros to chat us up about race relations or LGBT issues or something distasteful like that. "Modern" means they're gonna be more "upscale," which means they'e given up on their original approach of selling tasty burgers available in no time at low prices. "Fast, tasty, and cheap" is just so 1955-ish.