As Bob Dylan once said: If you can't be good, be good at it.
I may have made up that last bit
A publishing industry that is notoriously ill-equipped to root out fraud. A magazine whose famed fact-checking department is geared toward print, not the Web. And a lucrative lecture circuit that rewards snappy, semi-scientific pronouncements, smoothly delivered to a corporate audience.
All contributed to the rise of Jonah Lehrer, the 31-year-old author, speaker and staff writer for The New Yorker, who then executed one of the most bewildering recent journalistic frauds, one that on Monday cost him his prestigious post at the magazine and his status as one of the most promising, visible and well-paid writers in the business. |