"Evian" is "Naive" spelled backwards.....Drinking bottled water should be made as unfashionable as smoking, according to a government adviser. "We have to make people think that it's unfashionable just as we have with smoking. We need a similar campaign to convince people that this is wrong," said Tim Lang, the Government's naural resources commissioner.
| This is the article I was referencing. Britain spends more time on bottled water than it does on kitting out its soldiers. |
Their comments come as new research shows that drinking a bottle of water has the same impact on the environment as driving a car for a kilometre. Conservation groups and water providers have started a campaign against the £2 billion industry.
A BBC Panorama documentary, "Bottled Water: Who Needs It?", to be broadcast tomorrow says that in terms of production, a litre bottle of Evian or Volvic generates up to 600 times more CO2 than a litre of tap water.
I might be more inclined to support this pronouncement if it were a real person rather than a pointy-headed bureaucrat making it. In fact, the global shadow government known as the "environmental movement" has launched a major campaign to demonize this admittedly dubious product. One sure sign: trendy restaurants in Californai are ostentatiously serving up tap water to their guests.
It's a win/win: the bottled water scammers take it in the shorts and it keeps the eco-wackies away from nuke plants and sonar ranges.