U.S. men are doing more and more grocery shopping, both for themselves and their families, but retailers are still not doing much to make the trip any more enticing, retail consultants and industry experts said.
"Men do represent a large part of grocery shopping dollars and they aren't being very well accommodated ... sales are being lost," Mandy Putnam, vice president at consulting firm TNS Retail Forward said.
Nah, their better half comes back later and get it, ya moron!
In a recent report titled "Men in Grocery Stores," Putnam said that men shop inefficiently, which leads to missed sales for retailers. Many men have difficulty finding items, forego buying rather than risk purchasing a substitute
"They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks," she said.
They lie? Men lie? I'm offended that this article suggests men lie and perpetuates the stereotype that men don't ask for directions! I need a lawyer!