An alternative beauty pageant to be held in a remote Icelandic town will reward contestants' wrinkles, saggy breasts and other bodily imperfections and hopes to challenge Western ideas of beauty, organisers said on Wednesday."Anyone can make the rules about what beauty is; we want to change the rules," one of the contest's organisers, Matthhildur Helgadottir, said.
"We think it's just coincidence if you have big breasts. How come this is beautiful? We are trying to show how ridiculous this is," Helgadottir said.