Survey shows high ticket prices and poor film selections causing some to think twice about heading out to catch the latest blockbuster
There’s nothing quite like watching a film on a giant screen – but as home theaters become more and more common (and affordable), should theater owners be worried? Nearly half (45%) said that, while they still go to the movies, their movie attendance has decreased from five years ago – 27% said it is much less, and 9% said they never go to the movies anymore, a recent Zogby Interactive poll shows.
As Hollywood struggles with a years–long box office plunge, Zogby finds that those age 25-34 are most likely to say their attendance has decreased over the past five years – and the oldest respondents (age 70 or older) are most likely to say they no longer go to the movies at all (23%). The survey, which focuses on the ever-changing entertainment habits of Americans, is featured in the February issue of Zogby’s American Consumer newsletter, now available at www.zogby.com. |