You could call them Bible Bratz, or He-Men for a Higher Authority. But Don Levine, who created the G.I. Joe doll in 1964, calls his new line of biblical action figures the Almighty Heroes.
There's Queen Esther, a doe-eyed brunette hottie, dressed in a shimmery pink ball gown with plenty of plastic gemstone bling. And Moses (before the beard years) with biceps as big as The Rock's and a righteous pharaoh headdress.There's Deborah the Warrior, who looks remarkably like Jessica Simpson the Warbler. And action Noah, who looks like, well, nobody seems quite sure.
| Actually, the reporter got these two female figures confuzzled, Queen Ester is shown here, but hey... |
Truth be told, he's also seeking a profit. "There are two billion Christians out there," Levine said. "Quite a niche market." In other words, for a savvy businessman with the right product, Levine said, a new twist on the Old Testament could bring manna from heaven.
Currently, the toys are not available at mainstream stores. They are being sold for $12.99 to $24.99 at Christian stores, and online at Amazon.com and at Familyvaluescenter.com.