Diamonds on a cellphone are a girl's best friend.Hence "bling kits" of adhesive crystals to adorn phones. And T-Mobile, which swiftly sold out of its $400 Juicy Couture bejeweled pink phones, now has a limited-edition cellphone line designed by Diane von Furstenberg.
Gucci bag? No, thank you. This year it's about the Dolce & Gabbana Motorola V3i, a $400 golden-colored phone so gilded and so thin it evokes a supermodel.
Companies are trying to get technology in touch with its inner fashionista, marketing to the fairer sex by tickling them with pink and smaller, lighter and easier-to-use devices that speak to a more feminine sensibility.