Nelville Flynn (Samuel L. Jackson): "I've had it with these motherf***ing snakes on this motherf***ing plane!"| This movie looks like how I've been feeling for almost five years now: "There's motherf***ing snakes on this planet!" And very few of us are willing to even agree that poisonous snakes roaming freely around our cabin is a problem. We keep trying to *understand* the snakes. |
In case you aren't familiar with the phenomenon, Snakes on a Plane was greeted with disgust and sneering before the movie had even been made: the premise was pathetic. The title said it all. So the movie studio asked the audience that if SoaP is destined to be a campy, bad movie, then what would they want to see in it? This resulted in several script re-writes, changing the rating from PG to a hard-R.
20,000,000 Google web hits later, the studio has tried to make the movie so bad that it is good. Campy awfulness that will sell itself by word of mouth, and hopefully, actually make money from a movie originally destined for the discount direct-to-DVD bin. It is the flip side of marketing: not selling what you have made to the public, but having the public design what they want you to sell. And movie studios are watching the results of this experiment, which could change the way many movies will be made in the future. |