LOS ANGELES, Jun 8, 2006 (AP Online delivered by Newstex) -- The fur really could fly on TV's latest reality entry: It stars cats. Ten felines, picked from animal shelters nationwide, will live in a New York house to vie _ a la "Big Brother" or "Survivor" _ for a grand prize, in this instance an executive-level job with Meow Mix cat food.
"This thing is very tongue-in-cheek," Ira Cohen, the company's director of advertising and marketing, said Thursday.
Until the cats wash themselves.
The project will be shown in three-minute segments in the 9 p.m. EDT hour Friday on the Animal Planet channel for 10 consecutive weeks, starting June 16. It had yet to be decided if the segments from the Webcam-equipped "Meow Mix House" on Madison Avenue will air at the same time each night. |