A new behavior prediction tool is forecasting a landslide victory for former Democratic Vice President Al Gore in the 2008 presidential election. However, should Hillary Clinton gain the Democratic nomination, any potential Republican challenger will win the presidency.
These are among the surprising findings reported by Dr. James N. Herndon, a media psychologist with Media Psychology Affiliates. Using a new research tool called Affective Encryption Analysis, Dr. Herndon led an investigation into the likely outcome of the 2008 Presidential election.
“Affective Encryption Analysis is a new behavior forecasting tool that looks at how our feelings and emotions can influence our long-term actions,” explains Dr. Herndon. “Traditional survey techniques are not very good at predicting trends. Affective Encryption Analysis was developed to dig deeper into the emotional factors that control our future behaviors.”
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