North Korea has launched an intensive media assault on its latest arch enemy - the wrong haircut. A campaign exhorting men to get a proper short-back-and-sides has been aired by state-run Pyongyang television. The series is entitled Let us trim our hair in accordance with Socialist lifestyle. While the campaign has been carried out primarily on television, reports have appeared in North Korean press and radio, urging tidy hairstyles and proper attire.The propaganda drive on grooming standards has gone a stage further than previous attempts. This time television identifies specific individuals deemed too shoddy. Pyongyang television started the campaign last autumn with a five-part series in its regular TV Common Sense programme. Stressing hygiene and health, it showed various state-approved short hairstyles including the "flat-top crew cut," "middle hairstyle," "low hairstyle," and "high hairstyle" - variations from one to five centimetres in length. The programme allowed men aged over 50 seven centimetres of upper hair to cover balding. It stressed the "negative effects" of long hair on "human intelligence development", noting that long hair "consumes a great deal of nutrition" and could thus rob the brain of energy.