British TV personality Robert Kilroy-Silk has launched a new political party, promising tough action on immigration and the European Union. Calling the new party Veritas, the Latin word for truth, Kilroy-Silk told audiences in London on Wednesday that he would offer the electorate "straight talk". The 62-year-old former talk show host first entered politics by helping the UK Independence Party (UKIP) win seats last year in European elections, picking up one for himself along the way. But now is expected to attract fans to his new party as he is already a household name among middle-class Britons who are likely to be most swayed by his populist rhetoric against the European Union, immigration and crime.