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| Britain | |
| Underwear ads hurt Muslim sentiments in Bradford | |
| 2004-03-19 | |
Muslims in a British city are concerned over advertisements featuring women’s bottoms. ’Velvet’ toilet paper that urges consumers to ’love your bum’, and G-string and bikini bottom billboards have provoked an outcry in Bradford, home to thousands of Muslims originating from Mirpur in Pakistan-occupied Kashmir. An independent body should regulate the content of advertisements to go on billboards, Bradford Council of Mosques President Sher Azam said in a statement. "It is not because they are near mosques and it is not just the Muslim community which is offended," Azam said. "They are degrading to women wherever they are located and it is sad in this day and age to find we have come so low. People should complain; they should not turn a blind eye." Azam’s statement follows damage caused to a billboard close to a Bradford mosque that featured G-strings on four women’s bottoms. Anonymous protestors have also slashed another billboard elsewhere in the city that advertises women’s underwear. The campaign against advertisements that offend family values started four years ago when angry Bradford residents slapped paint across a bra advertisement featuring tennis pinup star Anna Kournikova.
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