Article

2023-04-10 -Land of the Free

Merchandiser Claims No One is Buying Anheuser-Busch Products (VIDEO)

Archived material is restricted to Rantburg regulars and members. If you need access email fred.pruitt=at=gmail.com with your nick to be added to the members list. There is no charge to join Rantburg as a member.

Posted by Besoeker 2023-04-10 03:36|| E-Mail|| Front Page|| [9 views ] Top

#1 Bud Light's marketing VP says she was inspired to update 'fratty,' 'out of touch' branding with inclusivity

Posted by Skidmark 2023-04-10 06:03|| 2023-04-10 06:03|| Front Page Top

#2 The brand has been in slow decline as people have discovered that beer can taste good. The brilliant Marketing VP has constructed a superior add campaign that immediately alienated half of the remaining customers in hopes of attracting new drinkers most of which are too young to legally buy the product.

Posted by Super Hose 2023-04-10 06:23|| 2023-04-10 06:23|| Front Page Top

#3 Here in Mideast, Ga. .
Wally World is offering deep discounts, to the point that a 24 can case of BUD is only selling for about $3 and some change more than a 24 can case of Coke.

Posted by NN2N1 2023-04-10 06:28|| 2023-04-10 06:28|| Front Page Top

#4 /\ AB may have just crossed the Rubicon. Recovery from this one may not be possible.

Posted by Besoeker 2023-04-10 06:32|| 2023-04-10 06:32|| Front Page Top

#5 Well I can't boycott it since I don't drink that horse piss anyway.

Posted by DarthVader 2023-04-10 09:40|| 2023-04-10 09:40|| Front Page Top

#6 unlike most people here I used to like Bud Lite because it was lightly sweet, low in hops and had no aftertaste

I gave up beer almost entirely a few years ago because of gout

Posted by lord garth 2023-04-10 09:55|| 2023-04-10 09:55|| Front Page Top

#7 Just this passed Friday one of my local grocery stores stopped stocking Bud Light, and started stocking Yuengling Lager.

Which is a positive move, even without Bud Light's abjectly stupid marketing.

Posted by badanov 2023-04-10 09:56|| 2023-04-10 09:56|| Front Page Top

#8 Ref #6: Same here your Lordship.

Posted by Besoeker 2023-04-10 10:25|| 2023-04-10 10:25|| Front Page Top

#9 Son in Law Mundi is in close to same situation. He's much higher up on the ladder but sees writing on the wall. Now worries though folks, White Claw will save the entire brand!

Posted by Rex Mundi 2023-04-10 11:07|| 2023-04-10 11:07|| Front Page Top

#10 I don't drink but sales rep indicated with Miller Keystone he has seen big increase. He said they distribute Corona and Cores because Bush had gotten too big. Too great a market share. Heineken seems to be a better quality product.

Clydesdale Shows postponed indefinitely.

I was told Marketing group all fired also.

Posted by Dale 2023-04-10 12:39|| 2023-04-10 12:39|| Front Page Top

#11 Anheuser-Busch is no longer an american beer company. It's part of Global Conglomerate which has lost touch with the American shitty rice beer Market which could care less about inclusivity. If Budweiser wants to be the Pride Beer, good luck! \

Every time I see one of my redneck friends drinking a Bud, I ask if he is starting his transition. Ha! Rednecks love being bundled in with the gay.

Obviously another data point that the people running these global companies could give two shits about the brand, and are tone deaf to the consumers who formerly consumed said products.

Hope I am alive to see Woke Brands go the way of WorldCom and Enron.

Posted by mossomo 2023-04-10 12:46|| 2023-04-10 12:46|| Front Page Top

#12 Anheuser-Busch is no longer an american beer company. It's part of Global Conglomerate

This may be where AB is insulated from market realities. Everyone who isn't buying Bud Light is buying something else, so the Conglomerate may not see much impact at all. Sales just go to its other brands.

Posted by Angstrom 2023-04-10 15:11|| 2023-04-10 15:11|| Front Page Top

#13 Carbonated malt pop.

Posted by KBK 2023-04-10 16:01|| 2023-04-10 16:01|| Front Page Top

#14 Sure, it's no longer an American beer company, and that's not news. What's important to note here is that those in charge - those that should have known better - who are supposedly American citizens, came up with and instituted this abomination. The barbarians are in the wire - ignore those that are dancing around the perimeter.

Posted by Rex Mundi 2023-04-10 18:41|| 2023-04-10 18:41|| Front Page Top

#15 The alienation of the elites from the rest of us is not going to end well.

For either group.

Posted by M. Murcek 2023-04-10 18:56|| 2023-04-10 18:56|| Front Page Top

#16 We had one of their breweries in Syracuse NY. Rice beer sticks, the plant smell was unlike any other brewery to the point of disgust.

Which surprised me.

Posted by Woodrow 2023-04-10 19:29|| 2023-04-10 19:29|| Front Page Top

#17 "I'm telling ya... alienating 90% of your customer base is marketing genius!" said nobody ever.

Posted by CrazyFool in Texas 2023-04-10 23:00|| 2023-04-10 23:00|| Front Page Top

#18 Golden CO stinks.
I drink enough for you and I both, Dale.
Me gout too.

Posted by Skidmark 2023-04-10 23:53|| 2023-04-10 23:53|| Front Page Top

23:58 Kofi Clunk7410
23:53 Skidmark
23:00 CrazyFool in Texas
22:36 746
22:03 Pancho Tharong9763
21:40
21:17 Pancho Tharong9763
20:30 trailing wife
19:44 Woodrow
19:44 Woodrow
19:42 Woodrow
19:39 Woodrow
19:36 Woodrow
19:34 Woodrow
19:33 Woodrow
19:31 Woodrow
19:29 Woodrow
19:27 Slats Snore5077
18:56 M. Murcek
18:54 Deacon Blues
18:44 Rex Mundi
18:41 Rex Mundi
18:29 Bobby
17:48 Airandee
Merry-Go-Blog