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Economy
Bud Light sales plunge 25.7% as Modelo closes gap to become top selling beer
2023-05-31
[NYPOST] Bud Light sales suffered their worst week ever, falling 25.7% — endangering its status as the world’s No. 1 beer brand, according to the latest data provided to The Post on Tuesday.

The plunge follows a 24.6% decline from the previous week and the sixth straight week sales have been hit since trans influencer Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
 promoted Bud Light on April 1.

The precipitous drop has narrowed the gap in sales between Bud Light and nearest rival Modelo Especial, which saw its sales surge 9.2% for the week ending May 20, according to Bump Williams Consulting and NielsonIQ data.

"While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined," Bump Williams, who runs the consulting firm, told The Post.

"If this continues Modelo will surpass Bud Light for the year," he added

Anheuser-Busch InBev owns both brands, but it does not control Modelo in the US, where it is owned by New York-based conglomerate Constellation Brands.

Related:
Bud Light: 2023-05-29 Corporate America Has Launched A Religious War. It's Time To Choose Your Side
Bud Light: 2023-05-29 Target loses $10B in 10 days as stocks fall following boycott over LGBTQ-friendly kids clothing
Bud Light: 2023-05-27 Bud Light sponsors Cincinnati Pride Parade after Dylan Mulvaney controversy
Posted by:Fred

#18  Or con el zeta americana, even.
Posted by: Gerthudion tse Tung3476   2023-05-31 18:32  

#17  Off the "conceived before reading Skidmark was drinking a Modelo" pile...

So, Juan, a postmodern soldado,
One sabado, sadly, got blotto,
And after some meses...
[*knock knock*, mumbled "eses,"
dos hombres muy embarasados].
Posted by: Gerthudion tse Tung3476   2023-05-31 18:23  

#16  I'm drinking a Modelo right now.
Posted by: Skidmark   2023-05-31 17:19  

#15  The only thing which has been won is a shown ability to create an impact against Titans.

That is big, no doubt.

The Titans, however, remain unchanged. And not even into the full retard of GROQMER+ month.
Posted by: swksvolFF   2023-05-31 16:39  

#14  Modelo probably sees a seasonal increase every May.
Posted by: Super Hose   2023-05-31 15:51  

#13  I like Moretti, which is a Heineken product, but there's a corporate tie-in between AB Inbev and Heineken too.

Two words: Wild Turkey
Posted by: M. Murcek   2023-05-31 15:36  

#12  I like Negra Modelo.
Posted by: Deacon Blues   2023-05-31 15:34  

#11  
Posted by: M. Murcek   2023-05-31 14:59  

#10  I'll clear it up: Mexicans drink Modelo.

The Bud Light drinkers I know, are not pivoting to Modelo. Unless they are mexican. But now I repeat myself.

So yo, you pessimists, let us have this win. The majority of people who stopped drinking Bud Light are not drinking Modelo, and it was not bud light drinkers drinking more Modelo... That's silly to be nice.
Posted by: mossomo   2023-05-31 14:42  

#9  Too busy making bomb threats.

Speaking of Chik-Fil-A...anyone know if that rumor is confirmed?
Posted by: swksvolFF   2023-05-31 13:32  

#8  Why are the woke people not holding keggers in support? Remember when they boycotted Chik-Fil-A?
Posted by: Super Hose   2023-05-31 12:57  

#7  ^ Same with AB's two execs on paid leave. Waiting for the winds to shift and back to bidness as usual.
Posted by: M. Murcek   2023-05-31 11:17  

#6  Target is playing Kabuki. Any real plan for "deconstruction" would necessarily start with the firing of VP of Marketing Carlos Saavedra. Hell, they don't even need to provide a parachute as he'll settle in very quickly at GLSEN where he's currently Treasurer.
Posted by: Rex Mundi   2023-05-31 11:11  

#5  Apparently, the BudLight effect is resonating at Target, as the meme that the boycott will quickly pass seems to be failing. Perhaps the backlash is showing results in corporate boardrooms where stockprices reflect individual wealth!

Tweet from this morning on CFP"...Target memo ORDERING the deconstruction of the Groomer “Pride” section ACROSS stores....The Pride display signage is GONE. Groomer items GONE. Satanic designer items GONE. Sex cult children’s books GONE. Tuck swimsuits GONE. Baby clothes GONE. Child mannequins GONE. And much, much more. "

https://twitter.com/bennyjohnson/status/1663702538867154945
Posted by: NoMoreBS   2023-05-31 10:55  

#4  So, like, who owns Modelo again?

I think those people who own Michelob Ultra.
Posted by: swksvolFF   2023-05-31 10:00  

#3  So, like, who owns Modelo again?

I imagine A-B InBev gets an annual fee from Constellation Brands for use of the name in the U.S., while Constellation keeps all the profits — that’s the usual thing in such contracts, I believe. Possibly A-B InBev was required to divest the U.S. portion of the total business when they acquired Anheuser-Busch, in order to prevent them from approaching too close to a monopoly on American beer sales.
Posted by: trailing wife   2023-05-31 09:30  

#2  The price of not enforcing anti-trust laws and allowing conglomerates that become immune to actual market forces.
Posted by: Procopius2k   2023-05-31 07:35  

#1  Anheuser-Busch InBev owns both brands, but it does not control Modelo in the US, where it is owned by New York-based conglomerate Constellation Brands.

So, like, who owns Modelo again?
Posted by: DooDahMan   2023-05-31 06:04  

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