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-Great Cultural Revolution

Top Bud Light execs were blindsided by Dylan Mulvaney ad campaign: report

2023-04-14

[NYPOST] Bud Light’s controversial marketing deal with transgender
...mutton, dressed up as pork...
social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been blindsided by the tie-up when it was revealed.
Is she gone yet?
"No one at a senior level was aware this was happening," an unnamed source told the Daily Wire, a conservative-leaning news site.
"Yeah. Really. We had no idea! Honest!"
Marketing executives at Bud’s parent, Anheuser-Busch InBev, have allegedly "paused" additional campaigns so they can implement a more "robust" vetting process for future projects, according to the report.
"Yeah. Somebody oughta look at that stuff before it hits the street..."
The accuracy of the report — which comes despite the fact that Bud Light has publicly stood behind its partnership with Mulvaney — couldn’t immediately be confirmed.
She's not gone yet.
The Post has sought comment from Anheuser-Busch.
It'll be awhile.
"Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal," according to an unnamed source cited by the Daily Wire.
Yeah. We saw the vid. Wharton School and all that. Pure genius.
"Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company."
And now they're the Massachusetts Air National Guard of beers.
The source reportedly added: "It was a mistake."
No! Reeeeeeeally?
The Daily Wire also cited a tweet from conservative influencer Rogan O’Handley, who claimed to have spoken to sources who said that C-suite executives inside the company were "angered" over the marketing deal with Mulvaney.
"Oh! I'm just so angry! Get me my pills, Ethel!"

Alissa Heinerscheid, the vice president of marketing, told the "Make Yourself at Home" podcast last week that she wanted to transform Bud Light’s brand.
And she did. Formerly beer, now dirt.
"I’m a businesswoman, I had a really clear job to do when I took over Bud ~~Dirt~~ Light, and it was ’This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,’" Heinerscheid said.
Worked like a charm, dinnit?
She also condemned the company’s previous branding, saying: "We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach."
"So we committed beer seppuku."

Posted by:Fred

#12 Time is valuable at the highest level, but I bet all of the top level suits had the two minutes available to preview the Clydesdale football ads that debuted during Super Bowls in the past. They are accountable for the ads. They can claim a sin of omission, but I am not personally buying that they did not watch the ad before release. Maybe the finance executive didn’t understand it was a dude, but everyone else’s head needs to roll. This is a planned element of a DEI initiative.

Posted by: Super Hose 2023-04-14 12:46

#11 Plausible Deniability via Departmental Silos. As they say, by design.

Posted by: mossomo 2023-04-14 12:37

#10 #5 True, but she's still just a bitch.

Posted by: Rex Mundi 2023-04-14 12:01

#9 LOL calling them country singers doesn't make them country singers, wait wut?

Posted by: swksvolFF 2023-04-14 11:44

#8 Delegation of authority does not mean complete dereliction of duty.

Top management is making themselves look especially incompetent with this defense. Better to admit they blew it and try to recover...see Coke's reaction to the disaster that was New Coke.

Posted by: Tom 2023-04-14 11:14

#7 Yeah its all bullshit.

And its bad when the next tier of management is like, "Awhcshuallly, we totally weren't doing our job the past six months. No marketing oversight at all, even missed the part where we shut down production to make custom cans. Ooopsies!"

Too busy attending DIE conferences?

Considering the tin can ear and this Dylan fellow landing a bunch of -awkward- gigs at the same time, and without a Les Grossman level agent, I believe this is what all this is about.

Posted by: swksvolFF 2023-04-14 10:50

#6 Spuds kept it neutral and not in your face.

Posted by: AlmostAnonymous5839 2023-04-14 10:40

#5 Spuds McKinzie was actually a female dog so technically she was the first transgender to appear in a Budweiser commercial.

Posted by: Deacon Blues 2023-04-14 10:12

#4 Too busy attending DIE conferences?

Posted by: Procopius2k 2023-04-14 08:20

#3 Yeah, cause all that corporate org chart stuff about who reports to whom is just a bunch of pretty pictures.

Posted by: M. Murcek 2023-04-14 07:50

#2 Okie dokey. Your job is to run the company. And not into the ground.

Posted by: ed in texas 2023-04-14 07:34

#1 Blindsided....I must call BS.

How do they expect us to sincerely believe that the senior level was unaware a $$$ multi-million $$$ ad campaign was purposed, put together, reviewed, approved, and launched w/o their knowledge?

This did not happen overnight

Posted by: NN2N1 2023-04-14 07:14

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