(Bloomberg) -- A new movie about Luiz Inacio Lula da Silva, one of the most expensive ever produced in Brazil, is falling short of its blockbuster expectations as the president's record popularity fails to bring box-office profits.Ticket sales for "Lula: the Son of Brazil" totaled 6.93 million reais ($3.7 million), representing 818,337 spectators, from its Jan. 1 debut through Feb. 7, according to Filme B, which tracks movie sales. That trails the 5 million viewers the film's producers said they hoped to attract and the 4.4 million spectators who paid 34 million reais to see Twentieth Century Fox's "Alvin and the Chipmunks: The Squeakquel" since Jan. 8.