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| Arabia |
| Saudi brand to be re-vamped |
| 2004-04-19 |
| Who says that our dear friends in the peninsula donât move with the times? The Supreme Commission for Tourism (SCT) has appointed a private branding consultancy to develop the Kingdomâs tourism brand identity. This is the first partnership with the private sector to materialize under the Kingdomâs new tourism strategy. Visit Saudi for a different type of holiday! Gorp at public executions! Get harrased by the Mutawwaâeen! Go & visit... stuff! The tie-up with Landor Associates, a global brand consulting and design agency, is slated to help attract more non-traditional foreign tourists to the Kingdom. More non-trad tourist? Like they get any currently? âLandor will develop a brand strategy to promote Saudi destinations for tourists over the next nine months,â SCT chief Prince Sultan ibn Salman said yesterday. This I have to see... |
| Posted by:Dave (UK) |
| #3 lol! Round em up, boys. |
| Posted by: B 2004-04-19 10:08:15 PM |
| #2 Hmmm... branding Saudis... Sounds like a good idea! |
| Posted by: Robert Crawford 2004-04-19 7:15:46 PM |
| #1 Well they do half the beach-front equation. |
| Posted by: Shipman 2004-04-19 5:38:32 PM |